Department of Design

A new, metaphysical continent arises. The Cloud, a boundless virtual world, expands into every aspect of our lives. A fantastical place with limitless possibilities which is corrupted by the power struggles of the great Cloud corporations and state surveillance. How do the promises of this futuristic new world compare to the power struggles that characterise this space, and what are the very physical effects on our planet and people? This exploratory project contrasts the facade of the Cloud and its futuristic promises with the power dynamics of the big internet corporations that govern this new continent.