I don‘t want to talk about the weather anymore!
The Underestimated Facets of a Supposedly Superficial Phenomenon
In a fragmented society, a seemingly superficial phenomenon becomes a unifying force. «Ich will nicht mehr übers Wetter reden!» («I don’t want to talk about the weather anymore!») uncovers the underestimated range and dimensions of small talk and translates implicit knowledge into explicit design. Combining interventionist and striking elements, this campaign aims to raise awareness and stimulate small talk.
