Hypegenossenschaft
A Plea for a Thoughtful Approach to Neopatriotic Strategies in Popular and Consumer Culture
In times of crises, national symbols assert identity. The trend report «Hypegenossenschaft» («hype confederation») explores the drivers and risks behind the budding neopatriotism in consumer culture. The products by Adieu Réduit play with the multi-layered meanings of Swiss symbols and make a case for a mindful use of cultural resources.
