Different stories are at the heart of this visual exploration of the colour red. The journey passes through various times and connects the whole world. The publication opens with an orange red sunrise and traverses different continents towards a purple red sunset. Along the way, central themes such as blood, fire, power and love are portrayed and experienced in visual worlds. The primitive quality of red has been very important to the design process, and this work shines an intense light on the competing forces within the paradox of this colour.