Patrik Ferrarelli
What do you find special about the ZHdK?
The creative ideas, the off-the-wall trends, the distinctive personalities, the creative process, the design and the stories.
What could you not live without at the Toni?
The interesting encounters and conversations in the long corridors and the bistro Chez Toni.
Which topics are you focussing on at the moment?
Visual identities, the sociology of branding, poster design, the services provided by art universities (with the emphasis on design), and teaching the basics of visual communication in design classes.
What motivates you?
For me, the greatest thing is to share and reflect on my own experience in visual communication with young students. The interplay between artistic freedom and design as a service is also an important driver.
Where do you find your inspiration?
Everywhere! In books, on the internet, in conversations, films, music, in my daughter’s room … inspiration can be found everywhere!
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![Photo: David Jäggi. © ZHdK.](/site/assets/files/3729/zhdk-design-qssastd9.1600x0.jpg 1600w,
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![Animated poster of REFRESH #2 (2018) with AR function (Artivive). Edition Copenhagen – Zurich.](/site/assets/files/3729/zhdk-design-kx9tqlnr.1600x0.png 1600w,
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![Master of Arts in Design (ZHdK). Pecha Kucha poster (F4). Participation at the Lahti Poster Triennale 2017 in Finnland.](/site/assets/files/3729/zhdk-design-ss6twop5.1600x0.jpg 1600w,
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![Workshop poster «Creative Constraints». Master of Arts in Design (ZHdK). Part of the «100 beste Plakate Deutschland, Österreich, Schweiz».](/site/assets/files/3729/zhdk-design-ihr8bkjz.1600x0.jpg 1600w,
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![Poster for the lecture series «SPOT» (2014) with Nicolas Bourquin, Onlag Berlin, ZHdK.](/site/assets/files/3729/zhdk-design-9qzcxhw4.1600x0.jpg 1600w,
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