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Naomi Erlich

What does a typical working day involve for you?
My everyday work is characterised by a lot of variety – stimulating conversations with colleagues and students alternate with organisational tasks which I always hope to stay on top off. The location varies as well, between the Toni-Areal campus in Zurich and a studio place on the River Aare in Berne. There is one constant: the computer and the inspiring people around me.

Where at the ZHdK can you be found?
At the Toni-Areal, you can mostly find me at the office of the subject area Cast / Audiovisual Media working on my laptop or wandering down the corridors with the laptop tucked under my arm. Sometimes I drop by the Cast studio to look in on the students, and often end up staying longer than initially planned.

Which topics are you focussing on at the moment?
At the moment, I am very interested in the different forms of storytelling. As a storyboard artist, I focus on sequential storytelling in multiple images and the cutting process, but also the ways in which a single image can convey a clearly intelligible story through an engaging composition. Storytelling by means of costume design is another point of interest, for example, the question of how the choice of fabrics and cuts can represent a character, so their story can be told through the way they look.

What motivates you?
The exchanges with the people around me, and their work. It proves to me every time what can be possible, inspires me to develop fresh ideas and motivates me to realise my own projects.

Cast / Audiovisual Media
Naomi Erlich
Foto: David Jäggi. © ZHdK.
Foto: David Jäggi. © ZHdK.