Roman Engler
What do you find special about the ZHdK?
The ZHdK and the Toni have something magical. As a location, it radiates the feeling that everything is possible. When I walk up the steps to the main entrance, these are steps which also take me forward in life.
What does a typical working day involve for you?
In Interaction Design (IAD) we mostly work in teams and largely organise ourselves during projects. My favourite day begins at ten with a coffee and croissant on the IAD terrace. After that, it’s time to root around the Toni for usable recycling materials to build the prototype of a new idea, «MacGyver-style». Drafting, building, testing, discussing and making decisions are the most exciting elements of my work. Our studio is the hub for all this. It’s not uncommon for a day to extend very late into the evening. In the worst case, because we’re running up against a deadline, and in the best, because there’s beer left in the fridge, but mostly it’s a combination of the two!
What could you not live without at the Toni?
The encounters with other students. And I very much appreciate its interdisciplinary nature – above all within the Department Design.
What motivates you?
I came to the creative industry as an outsider and had kept my passion for design under wraps for many years. Now I want to fulfil my potential and make sure I use every opportunity. To me, that means self-realisation and shaping the future for a better world.
Where do you find inspiration?
In every day, above all. I observe things, people, and relationships all the time. To me, being able to switch the perspective with an open mind and constantly refresh your own view of the world, is the basis for good ideas and a school of life.
What is your dream?
A global system change which offers people a sustainable yet satisfying alternative to over-the-top consumerism.
With whom would you like to switch roles for half a year?
With Ólafur Elíasson or Stefan Sagmeister. Their works and their reach are a source of fascination.
What is your personal definition of design?
As a designer and a human being, I feel called upon to make an active and intelligent contribution to designing our world.




