«100 beste Plakate 24» at ZHdK
The travelling exhibition «100 beste Plakate Deutschland Österreich Schweiz» [100 Best Posters Germany Austria Switzerland] will be on display in the Toni-Areal from 24 November to 7 December 2025, presenting the most outstanding posters of the year 2024.
From 24 November to 7 December 2025, the travelling exhibition «100 beste Plakate 24» will be shown at ZHdK's Toni-Areal. The posters, which were selected by an international jury, are from Germany, Austria and Switzerland.
The year 2024 marks a clear artistic direction: reduced graphic expression, hybrid image spaces, distinctive typography. The posters use visual breaks – from clay figures to scenes created by AI – and turn writing into an essential conveyor of design.
The jury selected 100 posters and poster series from 2,509 submissions by 711 applicants. Adeline Mollard (Zurich), Anouk Rehorek (Vienna), Hans Günter Schmitz (Wuppertal), Stephanie Specht (Antwerpen) und Jonas Wandeler (Zurich) were the members of the 2024 jury.
A total of ten selected posters or poster series were designed by students, employees or alumni of ZHdK.
An exhibition by the «100 beste Plakate» e. V. in collaboration with Zurich University of the Arts, the Department of Design, the subject area Visual Communication and the Museum für Gestaltung Zürich.