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Gender Design Award «iphiGenia» 2023 for two ZHdK-projects

Two ZHdK-related projects were honored at the Gender Design Award "iphiGenia" 2023. Trends & Identity professor Bitten Stetter wins with her project "finally" in the category "Evolution". "Finally" enables the autonomous, individual and life-like design of one's own health journey and advocates for a new human-centered health dialogue and a new dying culture. Thus, "finally" enriches hospital and care settings with emphatic and communicative design.


Also receiving awards were industrial design alumnae Ava Toyloy and Eileen Good for their graduate project "RE-ACT." Wearables measure a person's stress level and react as soon as they feel distressed or threatened. The jury of the "international Gender Design Network" (iGDN) honors five outstanding scientific and practical gender design works.

Ava Toyloy und Eileen Good studied Industrial Design at ZHdK.
Ava Toyloy und Eileen Good studied Industrial Design at ZHdK.
Prof. Bitten Stetter from Trends & Identity. © Claudia Herzog.
Prof. Bitten Stetter from Trends & Identity. © Claudia Herzog.
Image of Bitten Setters project finally. © finally. with Mina Monsef.
Image of Bitten Setters project finally. © finally. with Mina Monsef.
A part of the projectt «RE-ACT»: Via neurofeedback, a sensor controls the various wearables.
A part of the projectt «RE-ACT»: Via neurofeedback, a sensor controls the various wearables.